Create Business in China

A recent survey in China of 400 urban children aged 7 to 12 showed that 81,3% dreamed of international travel, 61,9% wanted space travel, 60,2% wanted to be more beautiful, and almost 90% wanted to be more intelligent. Given these aspirations, what market opportunities do you see for Western companies that target China’s child population?

According the result of survey, we can create :

• Travel and tourisme packages for every seasons and many facilities.
• Healthy cosmetics for more beautiful
• Reflection and Spa
• The supplement Medicines which can stimulate child’s intelligent.
• The Courses for Fast Studying Techniques

If we have the complete resources, we can combine its in one package. Example: the travel to many interesting places with spa and intelligent courses facilities.

The Influence of Information Technology on Global Marketing

On a political map, country borders are clear as ever. But on a competitive map, financial, trading and industrial activities across national boundaries have rendered those political borders increasingly irrelevant.

Today people can see for themselves what tastes and preferences are like in other countries. Peoples in one country can know instantaneously what is happening in the rest of the world. The information from the other countries creates demand that would not have existed before. The availability and explosion of information technology such as telecommunications has forever changed the nature of global competition. There are many cultures and lifestyle becomes globally, after many products was promoted around the world by television.

Global Marketing Segmentations

In global marketing, market segmentation becomes especially critical because of wide divergence in cross-border consumer needs and lifestyles. In other side, the firms resources was limited. Once the management has chosen its target segments, management needs to determine a competitive positioning strategy for its products.

Segments ideally should possess the following set of properties:

Omnibus Survey

The omnibus survey is a method of quantitative marketing research where data on a wide variety of subjects is collected during the same interview. Usually, multiple research clients will provide proprietary content for the survey (paying to ‘get on the omnibus’), while sharing the common demographic data collected from each respondent.
The advantages to the research client include cost savings (because the sampling and screening costs are shared across multiple clients) and timeliness (because omnibus samples are large and interviewing is ongoing). An omnibus survey generally uses a stratified sample and can be conducted either by mail, telephone, or Internet
A major disadvantage is that only a limited amount of company relevant information is obtainable through an omnibus. Also, the panel is not always representative of the firm’s target market profile although the client can sometimes select from a target market rather than sample from all respondent.

high-context culture and low-context culture

Cultures differ from one another, but usually share certain aspects. Recent social psychology research reveal key cultural differences between East (high) and West (low) context cultures in how people perceive reality and reasoning (see below).

a.  High-context cultures: Interpretation of messages rests on contextual cues; e.g., China, Korea, Japan.

b.  Low-context cultures: Put the most emphasis on written or spoken words; e.g., USA, Scandinavia, Germany.

Indonesian Culture was categorized in high-context culture. Many behaviors have many definition, many attitudes and many meaning. Reluctant attitude –or something like that— into things that are not integral to everyday life including the business

The Considerations for Global Branding

Cross-country gaps in brand equity may be due to any of the following factors :

1. HISTORY. By necessity, brands that have been around for a long time tend to have much more familiarity among consumers than latecomers. usually, early entrants also will have a much more solid brnad image if they have used a consistent positioning strategy over the years.
2. COMPETITIVE CLIMATE. the battlefield varies from country to country. in some countries the brand faces only a few competitors. in others the brand constantly has to break through the clutter and combat scores of competing brands that nibble away at its market share

Dual Extension

Dual Extension might also work when the company targets a “global” segment with similar needs.
Generally speaking, a standardized product policy coupled with a uniform communication strategy offers substansial savings coming from economies of scale. this strategy basically product-driven rather than market-driven. the downside is that it is likely to alienate foreign customers, who might switch to a local or another foreign competing brand that is more in tune with their needs.
source : GLOBAL MARKETING MANAGEMENT – Masaaki Kotabe & Kristiaan Helsen – 2011 – page 332

Investigasi Empiris Pengaruh Faktor Budaya terhadap Pola Konsumsi

Review Jurnal

An Empirical Investigations of Cultural Factors and Consumption Patterns Correlates in The South-South Geopolitical Zone of Nigeria.

Karya: Hart O. Awa, M.Sc., MBA., et. al.

PENDAHULUAN

Pola Konsumsi menjadi satu bahasan yang tidak pernah habisnya untuk didiskusikan dan dilakukan penelitian secara mendalam. Beragamnya latar belakang konsumen cenderung mempengaruhi pola konsumsi dari konsumen tersebut. Salah satu faktor yang mempengaruhi pola konsumsi seseorang adalah faktor-faktor kultural yang dimiliki atau berada di sekitar konsumen tersebut.

GLAMOUS

PRAKTEK MANAJEMEN BISNIS KECIL DAN KEWIRAUSAHAAN
MAHASISWA STIE KESATUAN BOGOR

Glamour Moeslem Boutique (GLAMOUS) adalah sebuah butik yang dibuat dengan konsep pilihan mode yang glamour, modis, trendy, namun tetap pas dengan kondisi kantong baik itu untuk pelajar, mahasiswa ataupun umum. GLAMOUS menawarkan banyak pilihan pakaian khususnya pakaian muslim dari mulai pakaian zaman dulu sampai trend zaman sekarang dan dengan memegang prinsip “Dengan berbelanja dapat memberikan kepuasan batin kaum wanita”.

Strategi Pengembangan Bisnis Ritel

Industri Ritel terus berubah seiring dengan perkembangan teknologi, perkembangan dunia usaha dan kebutuhan konsumen. Bisnis Ritel adalah keseluruhan aktivitas bisnis yang terkait dengan penjualan dan pemberian lanyanan kepada konsumen untuk penggunaan yang sifatnya individu sebagai pribadi mauun keluarga. Agar berhasil dalam pasar ritel yang kompetitif, pelaku ritel harus dapat menawarkan produk yang tepat, dengan harga, waktu dan tempat yang tepat pula. Oleh karena itu, pemahaman pelaku ritel terhadap karakteristik target pasar atau konsumen yang akan dilayani merupakan hal yang sangat penting.