high-context culture and low-context culture


Cultures differ from one another, but usually share certain aspects. Recent social psychology research reveal key cultural differences between East (high) and West (low) context cultures in how people perceive reality and reasoning (see below).

a.  High-context cultures: Interpretation of messages rests on contextual cues; e.g., China, Korea, Japan.

b.  Low-context cultures: Put the most emphasis on written or spoken words; e.g., USA, Scandinavia, Germany.

Indonesian Culture was categorized in high-context culture. Many behaviors have many definition, many attitudes and many meaning. Reluctant attitude –or something like that— into things that are not integral to everyday life including the business

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