The Influence of Information Technology on Global Marketing

On a political map, country borders are clear as ever. But on a competitive map, financial, trading and industrial activities across national boundaries have rendered those political borders increasingly irrelevant.

Today people can see for themselves what tastes and preferences are like in other countries. Peoples in one country can know instantaneously what is happening in the rest of the world. The information from the other countries creates demand that would not have existed before. The availability and explosion of information technology such as telecommunications has forever changed the nature of global competition. There are many cultures and lifestyle becomes globally, after many products was promoted around the world by television.


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